Customer engagement (CE) is a marketing concept that emerged after the new millennium.
Despite flourishing interest on CE among marketing academics and professionals, no …

Purpose This study aims to serve as an important resource for customer engagement (CE)
researchers by presenting a comprehensive, up-to-date and objective assessment of the …

In a marketplace characterised by more demanding and more active customers, both
academics and practitioners have become increasingly drawn to the concept of customer …

Over the past decade, customer engagement has attracted significant interest from
academics and practitioners. This article reviews and synthesizes customer engagement …

Purpose Customer engagement (CE) as a domain of research started gaining impetus when
it became apparent that it can be a key driver of a firm's performance, competitive advantage …

Purpose To understand how customer engagement has been researched in the last decade,
the purpose of this paper is to provide a systematic review of customer engagement …

Based on a systematic literature (SLR) and content analysis, this article offers a critical
review of customer engagement (CE) research in English and Chinese hospitality and …

Customer engagement (CE) is a key research priority of the Marketing Science Institute
(MSI) due to its importance to marketers, the need for more research-based knowledge on …

The importance of undertaking further research into customer engagement has been widely
recognised by scholars and practitioners alike, as reflected by the Marketing Science …

Purpose Research in customer engagement (CE) has gained momentum in the last decade,
thanks to its growing popularity among scholars and practitioners. The Marketing Science …