Towards a schema for football clubs seeking an effective presence on the Internet
J Beech, S Chadwick, A Tapp - European Journal for Sport …, 2000 - Taylor & Francis
A presence on the internet has quickly emerged as an important part of a sports
organisation's strategic mix. Given the speed of internet developments, practitioners are …
organisation's strategic mix. Given the speed of internet developments, practitioners are …
Scoring with the net-the cybermarketing of English football clubs
J Beech, S Chadwick, A Tapp - Electronic Markets, 2000 - Taylor & Francis
In the past eight years, English Premier League football has become increasingly
commercial, and there has been a consequent growth in the importance of club marketing …
commercial, and there has been a consequent growth in the importance of club marketing …