Internet sports marketing and competitive advantage for professional sports clubs: Bridging the gap between theory and practice
DM Evans, A CT Smith - International Journal of Sports Marketing and …, 2004 - emerald.com
This research identifies internet-based opportunities for developing competitive marketing
advantages and provides recommendations for the use of the internet in sports marketing. A …
advantages and provides recommendations for the use of the internet in sports marketing. A …
The Internet and competitive advantage: A study of Australia's four premier professional sporting leagues
DM Evans, ACT Smith - Sport Management Review, 2004 - Taylor & Francis
Sport and the Internet have shown early signs of a prosperous marriage. Web sites with
sport content are among the most popular and well trafficked, with sport followers and web …
sport content are among the most popular and well trafficked, with sport followers and web …
National Pasttime: The Minor Leagues and why fans are filling the bleachers
TA Lentych - 2004 - trace.tennessee.edu
The purpose of this study was to identify the factors that determine why fans attend Minor
League Baseball games. The factors were broken down into four categories which were …
League Baseball games. The factors were broken down into four categories which were …