Motivation and concerns for online sport consumption
Y Hur, YJ Ko, J Valacich - Journal of Sport …, 2007 - journals.humankinetics.com
The purpose of this study was to propose and test a conceptual model of online sport
consumption motivation and concerns when using the Internet for sport information and …
consumption motivation and concerns when using the Internet for sport information and …
The effect of web cohesion, web commitment, and attitude toward the website on intentions to use NFL teams' websites
Sport teams are increasingly using their websites to create and nurture relationships with
their fans. Like other leisure-based products and services, sport brands have a capacity to …
their fans. Like other leisure-based products and services, sport brands have a capacity to …
[PDF][PDF] Determinants of sport website acceptance: an application and extension of the technology acceptance model
Y Hur - 2007 - researchgate.net
Online sport business has experienced explosive growth and become a viable means of
accomplishing marketing strategies. The introduction of the Internet has also changed sport …
accomplishing marketing strategies. The introduction of the Internet has also changed sport …
The economics of professional sport and the media
C Gratton, HA Solberg - 2007 - Taylor & Francis
The most significant change in the sport industry over the last 20 years has been the
increasing importance of broadcast demand for sport which has led to massive escalation in …
increasing importance of broadcast demand for sport which has led to massive escalation in …