OBJETIVO: Problemas relacionados ao consumo de álcool são freqüentes, especialmente
entre a população jovem. A publicidade de bebidas alcoólicas é um dos fatores passíveis …

PURPOSE: This longitudinal study examined the influence of alcohol advertising and
promotions on the initiation of alcohol use. A measure of receptivity to alcohol marketing was …

OBJETIVO: Problemas relacionados ao consumo de álcool são freqüentes, especialmente
entre a população jovem. A publicidade de bebidas alcoólicas é um dos fatores passíveis …

Objective: This article reports the extent to which children (0-12 years) and teenagers below
the legal drinking age in Australia (13-17 years) were exposed to alcohol advertising on free …

Abstract Language-based measures indicate that alcohol expectancies influence alcohol
consumption. To relate these measures to brain actions that precede verbal output, the P300 …

The misuse of alcohol in adolescence is linked to increased risk of alcohol dependence and
other social and health inequalities in adulthood (Bonomo et al. 2004; Viner & Taylor 2007) …

This article investigates the relationship between alcohol advertising in magazines and
youth readership, while controlling for a set of magazine and readership variables related to …

Nelson investigated advertising placements for a diverse sample of 28 magazines and
concluded that targeting of underage youth by alcohol advertisers was not occurring. Siegel …

This study explores Fisher's narrative rationality paradigm as an alternative approach to
evaluating advertising effectiveness. Advertisements for three different brands of beer were …