The pharmaceutical industry spends billions of dollars annually on direct-to-consumer
advertising (DTCA). Patient perspectives on the impact of televised DTCA on health-related …

A 68-question Internet survey was used to determine the impact of televised direct-to-
consumer advertising (DTCA) on consumer-initiated medication changes for the treatment of …

BACKGROUND & AIMS: Direct-to-consumer advertisement (DTCA) and physician
promotion of drugs can influence patient and physician behaviors. We sought to determine …

Abstract In June of 2006, Merck gained FDA approval for Gardasil, a human papillomavirus
vaccine. Shortly before, Merck also launched a large campaign to advertise the vaccine …

L RACTicALLY every twenty-first-century Ameri-can knows that prescription medicines are
advertised directly to the public. It's not just the ads themselves, which seem to have …

Presentamos una información general sobre la industria farmacéutica, comenzando con un
breve bosquejo histórico. Se comentan aspectos sobre productos y ventas y la interacción …

Based on data collected from clinical trials and post-approval surveillance systems, the Food
and Drug Administration (FDA) issues warnings to communicate increasingly dangerous …

Marketing researchers and practitioners have been searching, for more than a century now,
for the missing part in the advertising mosaic. A part which would clarify how advertising …

Pharmaceutical manufacturers continue to spend billions of dollars on direct-to-consumer
(DTC) prescription advertising. However, due to recent image issues, the industry has …

This applied health communication project advances the praxis of health communication by
culminating in the drafting of a conversation tool ideally to be used in discussions between …