The population of the world is ageing and the number of people aged 60+ years in the
United Kingdom (UK) and Ireland is increasing. Advancing age brings about changes in …

The prime objective of the study was to understand the variation in the importance given by
different age and gender groups to the select factors while buying mobile handsets in India …

The purpose of this paper is to draw the attention of managers and academics to the extent
of demographic changes now occurring in the European Union, specifically the ongoing …

Demographic trends and developments in the societal distribution of financial resources
have resulted in a substantial increase in the purchasing power of the senior market, making …

The aim of this study is to increase our understanding of mature consumers as users of
technological services. More specifically, the objective is to find out which factors have an …

Elderly people (often defined as people aged 65 years and older) are a rapidly growing
segment of the current world population (UN, 2007). This demographic shift creates …

O segmento da terceira idade, no Brasil, é cada vez mais representativo, devido a fatores
como o rápido envelhecimento da população e a redução das taxas de natalidade. Ainda …

Il vantaggio competitivo di un'impresa si basa sovente sulla profonda conoscenza del
mercato di riferimento, e questo vale sia per chi produce quanto per chi vende beni e servizi …

The senior segment has long stood in the shadow, letting youth be the main subject of most
marketing actions and the center of attention of business strategy. However, the recent …

Dieses Lehrbuch thematisiert die Sozialstruktur Europas aus den Perspektiven der
vergleichenden Forschung und der europäischen Integration. Der Gesellschaftsvergleich …