This study examined factors that affect consumer satisfaction with TV shopping by
investigating both convenience‐and emotion‐related variables. Data were obtained from …

Purpose–The purpose of this paper is twofold: to describe and evaluate the life grid as a
methodology for historical research; and to provide an example application investigating the …

Over the past 30 years, consumption has become a major aspect of the new dynamics of
later life. Where the social reproduction of old age was once viewed as an issue of providing …

Purpose–This article is the culmination of an exploratory study into the mature market
(defined as over the age of 55) in South Africa. The article aims to focus on the mature …

Dimensional qualitative research (DQR) provides a sound conceptual basis for studying
complex problems and developing the psychologically sensitive theory needed in …

In recent years, the US apparel industry has fallen in love with youth, focusing its apparel
offerings on a very young demographic. As a result, in the United States there are …

O desenvolvimento científico e os avanços tecnológicos vêm permitindo um aumento
considerável da longevidade da existência humana. Globalmente, a tendência é a …

The older customer segment is growing in most developed economies, more so in Japan.
This study investigates brand choice by mature Japanese consumers in fmcg categories …