Abstract Effects of atmospheric cues are usually not compared across offline and online
contexts as well as across age groups. This study proposes a model that examines the effect …

Mobile business applications are changing the way we work and interact. Organizations
have to understand why individuals choose to adopt or reject mobile business applications …

El presente trabajo tiene como objetivo revisar los principales estudios que relacionan a las
personas mayores con los medios de comunicación o publicidad, y cómo son …

The number of older people is growing globally and therefore there is an implication for
providing products and services to facilitate access to nutritious food, considered …

The growing number of baby boomers travelling by air has caught the attention of many
writers and researchers and the effects of this trend have been increasingly discussed in …

There is a growing body of research demonstrating the effects of age-related changes on
product usability and the value derived from consumption experiences. In particular …

The purpose of the study is to gain a better understanding of baby boomers' attitudes toward
video chat applications and software based on their user experiences through the …

Low fertility rates, longer life expectancy and improvement in health are some of the main
causes of demographic changes in the world. As the proportion of aging population …

This paper aims to explore the reason why older consumers show less acceptance of
technological innovative products or services by using the Control Theory framework …

The share of elderly people in our society increases ever more. According to estimates of the
European Union Census Bureau the elderly consumer market will have grown by …