The present study deals with the SOR framework. The past five decades of research have
successfully validated the SOR model in offline and online contexts. However, there is still …

The continuous monitoring of market trends is one of the most important roles that marketing
scientists and practitioners should fulfill. Tourism is significantly affected by major …

The focus of our research was to provide an empirical evidence for determining the
behaviour and satisfaction of older customers during their food procurement process and to …

As the oldest members of the baby boomer generation head into their retirement years, this
demographic shift is having a substantial influence on uses of mass media, as well as the …

O segmento da terceira idade é cada vez mais representativo no Brasil, devido a fatores
como o rápido envelhecimento da população e a redução das taxas de natalidade. No …

The heritage of luxury fashion perfume brands dates back to the early twentieth century with
the first branded perfume, Rosine, being launched by French couturier Paul Poiret's. Many …

The goal of our paper is to provide a theoretical rationale and empirical evidence for
determining the impact of store attributes on grocery store satisfaction and patronage by …

Christiane Nakao untersucht Werbeanzeigen, die Bezug auf den Umgang mit dem eigenen
Älterwerden nehmen, und analysiert ihre Werbebotschaften daraufhin, welche …

UNIVERSIDADE FEDERAL RURAL DO RIO DE JANEIRO INSTITUTO DE CIÊNCIAS
SOCIAIS APLICADAS/INSTITUTO MULTIDISCIPLINAR/INSTITUTO TRÊS Page 1 …

The goal of our paper is the identification of the determinants impacting food procurement
process of older customers and to propose some recommendations to retail managers …