Attitudes have been a central topic in social psychology from its early beginnings. But what
exactly are attitudes, where do they come from, and how can they be modified? The overall …

Emotional arousal enhances perception and memory of high-priority information but impairs
processing of other information. Here, we propose that, under arousal, local glutamate levels …

Anxiety disorders are more prevalent in women than men. One contributing factor may be
the sex hormone estradiol, which is known to impact the long term recall of conditioned fear …

Considerando a abordagem analítico-comportamental, atitudes podem ser consideradas
respostas avaliativas emitidas de acordo com uma história prévia de aprendizagem. O …

Background and objectives Although exposure therapy is highly efficacious for anxiety
disorders, many individuals do not respond. Drawing from the science of fear extinction and …

This paper's purpose is to analyze how persuasion mechanisms are applied in current
advergames. The study's rationale is that brand position and integration, the autonomy of the …

Recent studies have suggested that classical conditioning may be capable of modulating
early sensory processing in the human brain, and that there may be differences in the …

The ascending fibers releasing norepinephrine and acetylcholine are highly active during
wakefulness. In contrast, during rapid-eye-movement sleep, the neocortical tone is …

The GANE (glutamate amplifies noradrenergic effects) model proposes that local glutamate–
norepinephrine interactions enable “winner-take-more” effects in perception and memory …

Within a Predictive Coding approach, the arousal/norepinephrine effects described by the
GANE model seem to modulate the precision attributed to Prediction Errors, favoring the …