Influence of sensory stimuli on brand experience, brand equity and purchase intention
AC Moreira, N Fortes, R Santiago - Journal of Business Economics …, 2017 - Taylor & Francis
Sensory stimulation is used by various brands to induce desired behaviours among their
customers. Although its effectiveness is recognised in business contexts, little research has …
customers. Although its effectiveness is recognised in business contexts, little research has …
[PDF][PDF] Haptics as the Sleeping Beauty of Marketing: The Role of Haptic Packaging Characteristics on FMCG Products for Customers
L Koqani, C Strunz - 2017 - lup.lub.lu.se
Purpose: The purpose of this research was to understand how customers construct the
relationship, prior identified in the literature, between packaging, haptic sensory and …
relationship, prior identified in the literature, between packaging, haptic sensory and …
[PDF][PDF] Haptics as the Sleeping Beauty of Marketing
C Strunz, L Koqani - 2017 - lup.lub.lu.se
Purpose: The purpose of this research was to understand how customers construct the
relationship, prior identified in the literature, between packaging, haptic sensory and …
relationship, prior identified in the literature, between packaging, haptic sensory and …