Impact of advertising strategies on the cognitive and behavioral component of attitude of women consumers
H Kaur, BS Hundal - Journal of Asia Business Studies, 2017 - emerald.com
Purpose The purpose of this paper is to cover the gap from the previous literature with
regard to the cognitive and the behavioural component of attitude of consumers. The …
regard to the cognitive and the behavioural component of attitude of consumers. The …
[PDF][PDF] The influence of advertisements and religious factors on condom use intentions among married male Muslims in Pakistan
AR Madni - 2017 - etd.uum.edu.my
Despite government measures to control birth rate in Pakistan and spreading awareness
about family planning through advertisements, Pakistani population growth rate is still high …
about family planning through advertisements, Pakistani population growth rate is still high …
Viewers' understanding of The Marketing Communication through Media Advertisements of FMCG brands and its Impact on buying behaviour
M Das, CK Nath - Asian Journal of Management, 2017 - indianjournals.com
Media advertisements are the major source of disseminating information regarding quality,
product features, etc. to the consumers and thus posses a high level of brand awareness …
product features, etc. to the consumers and thus posses a high level of brand awareness …