Consumer research has paid scant attention to the full spectrum of a consumer's self-
concept life cycle and its subsequent impact on brand attitude. This article presents a …

A terceira idade está crescendo interessada em consumir diversos produtos e serviços,
como viagens, restaurantes e cursos, mas o mercado associa, a esses indivíduos, o …

В статье представлены результаты пилотного исследования, имевшего целью
получить предварительные данные для сравнительного анализа потребительского …

В статье представлены результаты исследования потребительского поведения
россиян 50 лет и старше, проведенного в рамках проекта «Социальная и …

The silver market is a driving force in the tourism and hospitality industry and one of its
fastest growing and most evolving segments. The increased im¬ portance of the senior …

In this era of globalization, where the physical, financial and psychological barriers between
countries, people and their psychologies are shrinking, the hospital sector has been …

O presente trabalho abordou a experiência vivenciada por idosos em suas visitas a um
Shopping Center de Belo Horizonte, tendo como objetivo a criação de um modelo teórico …

Since the beginning of Islam, mosque has become a focal point of the religion where it
serves as the place for worshipping, a centre of education, economic pursuit, community …

The purpose of this study is to examine the role of cognitive age in identifying the difference
in consumer preference value of consumers by generation, and to examine the influencing …

The aim of this study was to investigate the usage and important usability features of smart
phones among older people. Smart phone usability was assessed based on three factors …