The role of self-determination theory in marketing science: An integrative review and agenda for research
The marketing literature is replete with the repeated use of traditional theories of behaviour,
such as 'the consumer decision model,'the 'theory of buyer behaviour,'the 'theory of …
such as 'the consumer decision model,'the 'theory of buyer behaviour,'the 'theory of …
Masstige model and measure for brand management
J Paul - European Management Journal, 2019 - Elsevier
The purpose of this article is to reconceptualize the term “masstige”(Mass Prestige)
marketing, develop a masstige model for brand management, and extend the use of the …
marketing, develop a masstige model for brand management, and extend the use of the …
Does digital footprint act as a digital asset?–Enhancing brand experience through remarketing
The purpose of this paper is to examine the utilization of the marketing adaptability of
branded mobile applications (apps) in order to understand the relationship between …
branded mobile applications (apps) in order to understand the relationship between …
Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands
C Rodrigues, P Rodrigues - Journal of Product & Brand Management, 2019 - emerald.com
Purpose This paper aims to investigate the mediating effect of brand love on purchase
intention and word-of-mouth through mystery, sensuality and intimacy as brand image …
intention and word-of-mouth through mystery, sensuality and intimacy as brand image …
Analyzing foreign expansion and corporate reputation: review and future research agenda
J Velez-Ocampo, MA Gonzalez-Perez - Cross Cultural & Strategic …, 2019 - emerald.com
Purpose The purpose of this paper is to review the literature on corporate reputation and
internationalization to identify key research theories, contexts, characteristics …
internationalization to identify key research theories, contexts, characteristics …
Enhancing online rapport experience via augmented reality
Purpose The purpose of this study is to draws on self-determination and self-evaluation
theories to examine the psychological factors impacted by augmented reality (AR) services …
theories to examine the psychological factors impacted by augmented reality (AR) services …
Summary of cognitive, affective, and behavioural outcomes of consuming prestigious sports events
M Moital, A Bain, H Thomas - Sport Management Review, 2019 - Elsevier
In this paper, the authors explore the range of cognitive, affective, and behavioural outcomes
of consuming prestigious sports event experiences. The authors obtained means-end …
of consuming prestigious sports event experiences. The authors obtained means-end …