Brand love has received increasing attention given its potential to enhance customer
engagement, brand advocacy, commitment and loyalty. Despite its relevance, few studies …

The potential of neuroscience to be a viable framework for studying human behavior in
organizations depends on scholars' ability to evaluate, design, analyze, and accurately …

In this article, we give an overview of the growing field of consumer neuroscience and
discuss when and how it is useful to integrate neurophysiological data into research …

Companies and organizations the world over wish to understand, predict, and ultimately
change the behavior of those whom they interact with, advise, or else provide services for …

Given curiosity's characterization as a motivational drive for knowledge, prior research has
primarily focused on curiosity's positive effects on knowledge exploration, information …

Purpose This study aims to explore consumers' implicit motivations for purchasing luxury
brands based on the functional theories of attitudes by using event-related potentials …

Purpose Since Islamic markets are growing substantially, there is an urgent need to gain a
better understanding of how Muslim consumers perceive products from a religious …

In the past decades, marketing practitioners have embraced social norms as a powerful
instrument of influencing consumers' behavior. An important distinction has been made …

In the past decades, marketing practitioners have embraced social norms as a powerful
instrument of influencing consumers' behavior. An important distinction has been made …

Some electroencephalography (EEG) studies have investigated emotional intelligence (EI),
but none have examined the relationships between EI and commercial advertising …