Food product-extrinsic sounds (ie, those auditory stimuli that are not linked directly to a food
or beverage product, or its packaging) have been shown to exert a significant influence over …

Sensory science has advanced significantly in the past decade and is quickly evolving to
become a key tool for predicting food product success in the marketplace. Increasingly …

We introduce a novel methodology to assess the influence of the emotion induced by
listening to music on the consumer's multisensory tasting experience. These crossmodal …

Research into the influence of auditory cues upon food perception has increased in the past
decade. Mechanisms evoked to explain crossmodal interactions between the auditory and …

The eating context influences eating behaviour as well as the hedonic response to food.
This study investigated temporal changes in the perceived flavour of chocolate ice cream …

Listening to specific soundscapes can influence multisensory flavour perception. In the
present study, changes in people's perception of the flavour of ice-cream were tracked over …

Purpose A considerable body of literature has shown how the perception of flavor is the
result of a multi-sensory combination. Starting with this premise, this paper aims to verify …

Recently, it has been shown that various auditory stimuli modulate flavour perception. The
present study attempts to understand the effects of environmental sounds (park, food court …

Previous research has shown that auditory cues can influence the flavor of food and drink.
For instance, wine tastes better when preferred music is played. We have investigated …

Several studies have examined how music may affect the evaluation of food and drink, but
the vast majority have not observed how this interaction unfolds in time. This seems to be …