In the modern day sport marketplace, professional sport teams face tough competition to
build and sustain a viable fan base. This study sought to address three research …

Scholars have begun exploring how parenthood impacts individuals' sport fandom. Limited
work to date, however, has considered such a question in light of new parenthood. Thus, the …

The aim of our research was to study the family background of young athletes. If parents
want their children to likesports and lay down the foundations of a healthy lifestyle, they have …

This paper examines how managers of teams in new or non-traditional sport markets
interpret the literature on fan socialisation, identify best practices and formulate strategies to …

Beliefs that sport participation inherently leads to personal development and social capital
benefits have been termed the Great Sport Myth (Coakley, 2015). The purpose of this study …

Understanding consumer behaviour and attracting new generations of consumers are
important aspects of operating a successful sport organization (Teed et al., 2008). However …

This research extends team identification and social identity theory by investigating whether
fans react differently to off-field athlete behaviours based on their support for teams in …

Urheilun seuraaminen on yksi nykyajan yleisimmistä vapaa-ajanviettomuodoista.
Urheiluyleisöjä on silti tutkittu empiirisesti suhteellisen vähän ja kulttuurintutkimuksellinen …

Os efeitos da filiação clubística e o comportamento dos indivíduos enquanto adeptos de um
clube de futebol têm sido os elementos mais estudados no futebol pelas ciências sociais …