The external effect of a migrated star player on domestic sports league: an empirical analysis of three Asian leagues–Japan, Korea and Taiwan
YJ Park, F Zhang, Y Yoon - International Journal of Sports Marketing …, 2021 - emerald.com
Purpose This study aims to examine the “external effect” of a migrated star player on their
domestic sport industries. By exploring the new aspect of star power, this study provides …
domestic sport industries. By exploring the new aspect of star power, this study provides …