Sport consumer behavior researchers have developed a robust understanding of how and
why people consume sport, and the consequences of consumption. There has been little …

In this study, using data from the National Sports and Society Survey (N= 2853), we examine
US women's reports of their sport consumption and self-identified sport fandom. Multiple …

Sport organizations are developing family-friendly spectator initiatives to boost engagement
and sales to parents and children. While the number of women sport fans continues to grow …

Purpose Niche sports such as women's professional sport leagues face many challenges to
developing and expanding their fan base. Understanding sport fans, segmenting consumer …

The purpose of this study was to evaluate the relationship between the physical activity of
Chinese college students and the physical activity of their parents. This relationship was …

In this chapter, the authors outline the contemporary discussion regarding fan identity within
the sport literature. Specifically, the authors explore multi-layered performance sport fan …

The COVID-19 pandemic greatly altered the ways in which families could engage in youth
sport and physical activity (SPA). These forced changes might have implications for families' …

Scholars have begun to explore the interplay between the multiple identities within a sport
fan's salience hierarchy, noting fandom may compete with other central roles. Researchers …

This dissertation explored several gaps in the literature related to parental perceptions of
Disney animated films and parental mediation of those films including how willing parents …

Current literature surrounding sport team relocation and expansion only examines a fan's
experience with one relocation or expansion at one point of time. With relocation and …