Tal qual as empresas as nações também possuem uma marca, são as chamadas marcas-
país (Country Brand), com capacidade de influenciar positiva ou negativamente os produtos …

Choice to locate business internationally is determined by comparison of various countries.
The decision to invest may be based on market size, natural and human resources …

This paper presented findings from the study on the mediating effect of country brand equity
on the relationship between country marketing mix and county brand choice for foreign …