The impact of Digital Marketing and Promotional Strategies on attitude and purchase intention towards financial products and service: A Case of emerging economy

P Dogra, A Kaushal - Journal of Marketing Communications, 2023 - Taylor & Francis
This paper examines the effectiveness of digital financial advertisements (DFA) in creating
favorable consumer attitudes and purchase intentions toward advertised financial products …

Determining the intention to use app-based medicine service in an emerging economy

S Ahmed, I Alqasmi, DM Ashrafi… - … Journal of Healthcare …, 2023 - Taylor & Francis
The study investigates the customers' intention to use app-based medicine services in an
emerging economy. This study explores the indirect effects of perceived usefulness …

Factors that affect user satisfaction of using E-commerce chatbot: A study on generation Z

PK Tan, CM Lim - International Journal of Business and …, 2023 - myjms.mohe.gov.my
In this modern era, E-commerce is one of the industries that focuses on using artificial
intelligence (AI) to improve the business performance especially in the area of electronic …

Pengaruh Emotional Marketing dan Perceived Ease of Use terhadap Donation Intention melalui Digital Payment

S Nurjannah, S Hendrawan - Jurnal Informatika Ekonomi Bisnis, 2023 - ipv6.infeb.org
LAZISMU is one of the zakat institutions that manages donations from all over Indonesia and
implements donations through digital payments. This study aims to examine how Emotional …

Arab users' acceptance and use of mobile phones: a case of young users in Iraq, Jordan and UAE

N Ameen - 2023 - aru.figshare.com
The use of mobile phones has great potential in the Arab region. Nevertheless, recent
reports on the performance of mobile companies in this region revealed a decrease in …

Extended model of mobile shopping acceptance: An empirical study of consumer behaviour

R Štefko, B Gavurova, M Olearova… - E a M: Ekonomie a …, 2023 - publikace.k.utb.cz
Although the popularity of mobile commerce is on the rise, mobile shopping is still not widely
accepted in Slovakia. Therefore, research and knowledge in this area is insufficient. Based …

Assessment of the Acceptance of Internet of Things Technology in the Health Field Using TAM2: A Survey Study of Medical Staff in Nineveh Governorate

S Salah, BA Alyouzbaky - International Journal of Innovation and …, 2023 - ideas.repec.org
This study aims to identify the acceptance of Internet of Things (IoT) technologies, by
medical care providers, in healthcare institutions in Nineveh Governorate. The study uses …

Investigating influence of moderators in adopting internet: Indian seniors perspective

HS Mukerjee, GK Deshmukh… - Global Business …, 2023 - journals.sagepub.com
Present study identifies Indian seniors' intention to use the internet and actual usage along
with influence of age, gender, education and experience as moderators. This study …

Pengaruh functionality dan usability terhadap value for time dan value for money pengguna aplikasi Airbnb Surabaya

O Sondakh, HM Gunawan… - Jurnal Inspirasi Bisnis dan …, 2023 - jurnal.ugj.ac.id
This study aims to examine the effect of Functionality and Usability on Value for Time and
Value for Money. The research design uses a quantitative approach with a questionnaire as …

[PDF][PDF] To buy or not to buy: Critical factors for c2c business model in internet and social commerce

KV Koh - 2023 - eprints.utar.edu.my
TO BUY OR NOT TO BUY: CRITICAL FACTORS FOR C2C BUSINESS MODEL IN INTERNET
AND SOCIAL COMMERCE KOH KAA VEN BACHELOR OF INTERNATIO Page 1 1 TO BUY …