Purpose Based on object–object congruity, this study aims to clarify the driving factors and
antecedent mechanism of tourists' willingness to purchase intangible cultural heritage (ICH) …

While cute advertising appeals are prevalent, their effects in tourism are largely under-
researched. This study contributes to the tourism literature by examining the effects of the …

This study tests consumer evaluations of services with the adoption of self-service
technology (SST) in the hospitality service context. We revised the conventional consumer …

Purpose: This study explores the knowledge infrastructure, hotspot and development trends
of tourism self-congruity research based on a systematic literature review using HistCite …

Tourist decision-making is complex and understanding why some tourists may reject a
cruise vacation is important for continued growth of the cruise sector. Image elicitation was …

Nonprofit organizations have been increasingly professionalizing their presence on social
media to influence potential donors' perceptions and behaviors. Thus, an increasing number …

Short videos have become an essential tool for marketing tourism destinations. However,
the impact of the characteristics of characters appearing in short videos on viewers' travel …

This study focuses on the fact that, despite the severe travel limitations imposed by the
COVID-19 epidemic, cruise tour bookings continue to increase and cruise lines are investing …

소셜 미디어 내에서 팔로워들에게 영향력을 행사하는 인플루언서에 대한 소비자들의 관심이
높아짐에 따라 기업은 호의적인 브랜드 이미지를 구축하기 위한 인플루언서 활용 방안에 …

This study explores residential satisfaction and residents 'behavioural intentions towards
developers in the private housing sector in Hong Kong. It investigates the underlying …