Resumen GARZON CASTRILLON, Manuel Alfonso. La ciudadanía corporativa (CC) y el
comportamiento de ciudadanía organizacional (CCO). Vis. futuro [online]. 2024, vol. 28, n. 1 …

Purpose Drawing on cue utilization theory and the theory of motivated reasoning, we
investigate the impact of consumer xenocentrism on product preferences in a situation …

Research on the consumption of local products is essential to promote sustainability, boost
local economies, and preserve cultural identity. Although a positive relationship has been …

The purpose of this study is to investigate the role of consumer ethnocentrism and
xenocentrism beliefs in influencing purchase behavior in India. Given its status as the most …

Background: Broadly defined as preference for another country rather than your own,
xenocentrism in the context of consumer and consumption refers to willingness to purchase …

Abstract as a predominant trend, the globalisation of markets continuously imposed
opportunities and challenges on international firms competing in the huge global market …

Objective: This research investigated how income moderates the impact of xenocentrism on
the behaviour of rice consumers in northwest Nigeria. Xenocentrism, in this context, is …

Introduction: In recent years, local consumers haveexperienced a significant change in their
purchasing preferences because of economic opening and market globalization. This …

A number of studies have identified that ethnocentric consumers prefer to buy domestically
produced products compared to foreign products. However, this research focuses on …

Online shopping marketing strategy requires some efforts for increasing the purchasing
decision by the customers. Therefore, understanding the factors which affect such …