Scholars studying team-licensed fan apparel have begun to surface the meanings
communicated through fan clothing, particularly focusing on its gendered nature. This study …

Scholars have recognized that sports fandom is not static, but temporal and fluid. However,
little longitudinal research has traced the development of fandom over time. This analysis …

This article examines the social mobility strategies employed by working-class Moroccan
families in the context of the complex relationship of elite sport and school. To better …

The continuous advancement of technology has allowed professional sport franchises to
further engage fans via team mobile apps. The purpose of this study was to explore the …