Virtual reality is currently used to enhance travelers' experience, providing destinations,
attractions, and businesses with additional marketing tools, reshaping consumer …

Purpose This study aims to review the diversified existing literature on digital tourism from
2002 to 2023 using bibliometric analysis to present a holistic review of the current scientific …

The metaverse connects the physical and digital worlds to improve the consumer
experience, but little is known about how consumers respond to branded virtual worlds in …

Artificial intelligence (AI) technologies are increasingly integral to our world, as they serve as
the foundation for new value propositions and distinctive customer experiences. AI is crucial …

This study investigates the factors that influence travelers' intentions toward animal ethics in
tourism, utilizing innovative statistical techniques, namely GSCA M, necessary condition …

Though prior research has addressed the role of virtual reality (VR) in tourism, the dynamics
and consequences characterizing tourists' VR-based brand engagement, which has grown …

Retailers are employing non-human endorsers as alternatives to traditional celebrities in
digital marketing. We seek to identify the aspects of human-like virtual influencer …

Although the substantial body of research on tourism-technologies has examined the use of
virtual reality and web/mobile-based technologies, the potential of destination-marketing via …

Augmented reality (AR) and virtual reality (VR) have emerged as transformative
technologies, revolutionizing the way tourists engage with hospitality service providers. A …

The metaverse is an emerging area of research and has a lot of potential in providing
individuals with an alternate place of inhabitation. The importance of metaverse escapism …