Warning labels help consumers understand product risks, enabling informed decisions.
Since the 1966 introduction of cigarette warning labels in the United States, research has …

The Economics of Health and Health Care is the market-leading health economics textbook,
providing comprehensive coverage of all the key topics, and balancing economic theory …

We use the model of goal-directed behavior to investigate consumer reactions to direct-to-
consumer drug ads and ascertain the self-regulatory roles of moral identity and the self …

Despite the worldwide acceptance of acetaminophen (APAP) as a necessary medicine in
pediatrics, evidence that early exposure to APAP causes neurodevelopmental injury in …

In the era of digital intermediaries, the direct-to-consumer (DTC) marketing model is gaining
prominence in the retail and brand marketing domains. This model exhibits a distinct …

Background: Despite the growing accessibility of web-based information related to spinal
cord stimulation (SCS), the content and quality of commonly encountered websites remain …

Este artículo analiza la publicidad de medicamentos de patentes dirigida a las madres en la
prensa colombiana entre 1903 y 1945. Muestra cómo estos anuncios jugaron un papel …

The use of tracker technologies on branded prescription drug websites: privacy, data
acquisition and programmatic advertising | Emerald Insight Books and journals Case …

This chapter presents an overview of research on health and science journalists. First, the
chapter establishes the push and pull that journalists have with scientific culture, focusing …

This study aimed to analyze existing research on over-the-counter advertising using
bibliometric analysis. A total of 66 articles were retrieved from the Web of Science academic …