Negative (adverse or threatening) events evoke strong and rapid physiological, cognitive,
emotional, and social responses. This mobilization of the organism is followed by …

Five forms of organizational spontaneity are described (helping co-workers, protecting the
organization, making constructive suggestions, developing oneself, and spreading …

In this study, we highlight the need and develop a framework for customer engagement (CE)
by reviewing the marketing literature and analyzing popular press articles. By understanding …

Four experiments indicated that positive affect, induced by means of seeing a few minutes of
a comedy film or by means of receiving a small bag of candy, improved performance on two …

Abstract reviews research on the impact of affective states on evaluative judgments,
presenting evidence that is difficult to reconcile with the assumption that emotional …

The authors provide a framework and a set of research propositions that capture and extend
current theory on information processing from advertisements. The integrative attitude …

We review and reconceptualize “intuition,” defining intuitions as affectively charged
judgments that arise through rapid, nonconscious, and holistic associations. In doing so, we …

Considerable research suggests that advertising executional cues can influence
communication effectiveness. Related research indicates that communication effectiveness …

Publisher Summary This chapter examines some of the literature demonstrating an impact of
affect on social behavior. It will consider the influence of affect on cognition in an attempt to …

Presents a 3-component model of parenting that places emotion at the heart of parental
competence. The model emphasizes (a) child, parent, and contextual factors that activate …