The immersive technologies of augmented reality (AR) and virtual reality (VR) have been
widely applied in the tourism sector. Previous research has independently explored effective …

Virtual commerce applies immersive technology such as augmented reality and virtual
reality into e-commerce to shift consumer perception from 2D product catalogs to 3D …

Online food delivery services are a growing sector of the hospitality industry. As such, it is
important to gain a better understanding of the factors that influence consumer attitudes and …

Using the social psychology theory of elaboration likelihood model (ELM), we present a
conceptual model of persuading consumer attitudes through virtual and augmented reality …

COVID-19 brought the global tourism industry to a standstill. In response, various tourism
stakeholders adopted innovative approaches such as virtual tours (VTs) to keep their …

Digital technologies have dramatically changed business practices and consumer buying
behavior. This study integrates artificial intelligence technology, consumer engagement on …

The government-imposed COVID-19 pandemic control measures brought the tourism sector
to a complete halt. However, virtual reality (VR) tourism offered people a way to escape the …

There are numerous arguments regarding the attitudes of different tourists and scenic
destination managers regarding virtual tourism. However, it remains difficult to understand …

The metaverse connects the physical and digital worlds to improve the consumer
experience, but little is known about how consumers respond to branded virtual worlds in …

The hospitality and tourism industry faces serious challenges during public health
emergencies such as COVID-19. Managers are concerned not only about how to maintain …