Corporate branding: an interdisciplinary literature review
M Fetscherin, JC Usunier - European Journal of Marketing, 2012 - emerald.com
Purpose–This paper aims to examine how scholarly research on corporate branding has
evolved using bibliometric author co‐citation analysis of articles published between 1969 …
evolved using bibliometric author co‐citation analysis of articles published between 1969 …
Organizational perception management
KD Elsbach - Research in organizational behavior, 2003 - Elsevier
The phenomena of organizational perception management is hardly new. The efforts of
organizational spokespersons to protect and manage positive images, identities, or …
organizational spokespersons to protect and manage positive images, identities, or …
Does corporate social responsibility affect information asymmetry?
In this study, we examine the empirical association between corporate social responsibility
(CSR) and information asymmetry by investigating their simultaneous and endogenous …
(CSR) and information asymmetry by investigating their simultaneous and endogenous …
[图书][B] Brand management: Mastering research, theory and practice
T Heding, CF Knudtzen, M Bjerre - 2020 - taylorfrancis.com
Brand Management: Mastering Research, Theory and Practice is a valuable resource for
those looking to understand how a brand can be conceptualized and thus managed in all its …
those looking to understand how a brand can be conceptualized and thus managed in all its …
Customer-based corporate reputation of a service firm: scale development and validation
G Walsh, SE Beatty - Journal of the academy of marketing science, 2007 - Springer
Although corporate reputation has attracted significant attention among marketing scholars,
current measures of it do not adequately capture the perceptions of the most important …
current measures of it do not adequately capture the perceptions of the most important …
From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry
This paper examines the links between internal brand management, organizational
identification, work engagement, and organizational citizenship behaviours in the hospitality …
identification, work engagement, and organizational citizenship behaviours in the hospitality …
Employees' awareness of their impact on corporate reputation
S Helm - Journal of Business Research, 2011 - Elsevier
Corporate reputation is critical for cultivating stakeholder relationships and, specifically, for
regaining public trust. Corporate reputation results from the firm's interactions with …
regaining public trust. Corporate reputation results from the firm's interactions with …
Positive emotions and behavioral intentions of customers in full-service restaurants: Does aesthetic labor matter?
SH Tsaur, HF Luoh, SS Syue - International Journal of Hospitality …, 2015 - Elsevier
Abstract Based on the Mehrabian–Russell model, this study investigates whether aesthetic
labor performance affects the positive emotions and behavioral intentions of customers in …
labor performance affects the positive emotions and behavioral intentions of customers in …
Employer branding aids in enhancing employee attraction and retention
It has become a vital task for employers to attract and retain the talented pool of human
capital. The human capital of a firm has proved itself a source which provides employers …
capital. The human capital of a firm has proved itself a source which provides employers …
Employees' perception of CSR affecting employer brand, brand image, and corporate reputation
F Özcan, M Elçi - SAGE open, 2020 - journals.sagepub.com
Employees are one of the most important factors in business. Therefore, enterprises should
account for the expectations of employees, particularly their perception of the enterprise, and …
account for the expectations of employees, particularly their perception of the enterprise, and …