Direct-to-consumer advertising (DTCA) of prescription drugs has remained controversial
since regulations were liberalized by the Food and Drug Administration in 1997. We …

Importance Manufacturers, companies, and health care professionals and organizations use
an array of promotional activities to sell and increase market share of their products and …

The substantial growth of e‐commerce sales, driven by digital advancements, has enticed
brands to sell direct‐to‐consumers (DTC) online. Despite the growth of the DTC online retail …

The Economics of Health and Health Care is the market-leading health economics textbook,
providing comprehensive coverage of all the key topics, and balancing economic theory …

Margaret Cruikshank's Learning to Be Old examines what it means to grow old in America
today. The book questions social myths and fears about aging, sickness, and the other …

The ninth edition of Media Ethics: Issues and Cases has been updated to reflect the most
pressing ethical issues in media. Featuring 25 new cases on hot topic issues from fake news …

Now in its fourth edition, The Economics of Health Reconsidered presents an argument that
still holds true: despite assertions to the contrary, neither economic theory nor evidence …

There are widespread claims that a productivity crisis afflicts the US pharmaceutical industry
despite the fact that the US institutional environment provides unique advantages for drug …

Imagine that you volunteer for the clinical trial of an experimental drug. The only direct
benefit of participating is that you will receive up to $5,175. You must spend twenty nights …

This article explores Foucault's two different notions of power: one where the subject is
constituted by power–knowledge relations and another that emphasizes how power is a …