[HTML][HTML] The long-term risk familiarity effect on courier services' digital branding during the COVID-19 crisis

DP Sakas, IDG Kamperos, MC Terzi - Journal of Theoretical and Applied …, 2022 - mdpi.com
The explosion of e-commerce creates new opportunities for courier companies to thrive,
making the industry one of the success stories, due to its sustainability and resilience during …

Calculating Global Minimum Points to Binary Polynomial Optimization Problem: Optimizing the Optimal PMU Localization Problem as a Case-Study

NP Theodorakatos, AP Moschoudis… - Journal of Physics …, 2024 - iopscience.iop.org
State estimation (SE) is an algorithmic function of an energy management system (EMS). SE
provides an actual-time monitoring and control of modern electrical power grids. State …

Optimization of paid search traffic effectiveness and users' engagement within websites

IC Drivas, DP Sakas, GA Giannakopoulos… - … and Modelling: Unified …, 2021 - Springer
Optimized paid search advertising campaigns composed of multiple data analytics insights
and prior experiences of search engine marketing performances. However, when marketers …

Display advertising and brand awareness in search engines: Predicting the engagement of branded search traffic visitors

IC Drivas, DP Sakas, GA Giannakopoulos - Business Intelligence and …, 2021 - Springer
Display advertising constitutes one of the most efficient digital marketing strategies for the
development of organizations' brand awareness. Proper targeting of display ads campaigns …

[HTML][HTML] Re-engineering of marketing for SMEs in energy market through modeling customers' strategic behavior

DS Giakomidou, A Kriemadis, DK Nasiopoulos… - Energies, 2022 - mdpi.com
In recent years, the energy market has seen an increase in small and medium enterprises
(SMEs) participating in the sector and providing relevant services to customers. The energy …

An Incomplete Observability-Constrained Pmu Allocation Problem By Using Mathematical and Evolutionary Algorithms

NP Theodorakatos, R Babu… - Journal of Physics …, 2024 - iopscience.iop.org
The purpose of this paper is to introduce several optimization algorithms that can be used to
address optimization models in the power network, where the level of observability may be …

Search Engines' Visits and Users' Behavior in Websites: Optimization of Users Engagement with the Content

IC Drivas, DP Sakas, GA Giannakopoulos… - … and Modelling: Unified …, 2021 - Springer
In the new era of marketing, being at the top results of search engines constitutes one of the
most competitive advantages to the organizations' overall online advertising strategy. In …

Implementation and dynamic simulation modeling of search engine optimization processes. Improvement of website ranking

AS Sarlis, IC Drivas, DP Sakas - Strategic Innovative Marketing: 5th IC-SIM …, 2017 - Springer
In this research paper the authors highlight the importance of Search Engine Optimization of
a company's website in order to improve its visibility in the global ranking of websites. First …

Risk management for business process reengineering: the case of a public sector organization

A Tsogkas, GT Tsoulfas, PΤ Chountalas - Business Intelligence and …, 2021 - Springer
Abstract Business Process Reengineering (BPR) is the radical transformation of an
organization's structure, culture, and business processes aiming at the improvement of …

Global corporate concentration in pesticides: agrochemicals industry

G Tsolomyti, A Magoutas, GT Tsoulfas - Business Intelligence and …, 2021 - Springer
In the times when world population is increasing while available farmland is decreasing,
pesticides have become a necessity guaranteeing food production and enhanced …