Twitter is a popular social media site on which people post millions of Tweets every day. As
patients often share their experiences with drugs on Twitter, Tweets can also be considered …

Node classification in structural networks is a longstanding important problem in many real-
world applications. Recent studies have shown that network embedding can greatly facilitate …

Design Thinking is a human-centered approach that allows continuous feedback by the user
through Empathizing, Defining, Testing, Ideating and Prototyping. It mainly focuses on user …

This paper presents a series of experiments aimed at the sentiment analysis on texts posted
in Twitter. In particular, several morphological characteristics are studied for the …

Branding in the age of social media is thriving as companies continue to pour resources into
digital campaigns in the hope of engaging their customers. The onset of the COVID-19 …

This preliminary study sought to validate the experiential-sharing behavior measurement
scale using two factor analyses: principal component analysis and common component …

Dieses Kapitel widmet sich den zentralen Aspekten der Unternehmenskommunikation,
welche in der aktuellen Literatur diskutiert werden. Es werden die verschiedenen Trends …

In this chapter, the main characteristics of the development of and the environment for
corporate communication are discussed. On the basis of current literature, the various trends …

This paper presents a series of experiments aimed at the sentiment analysis on texts posted
in Twitter. In particular, several morphological characteristics are studied for the …