Observing “tuned” advertising on digital platforms

N Carah, L Hayden, MG Brown, D Angus… - Internet Policy …, 2024 - research.monash.edu
The hyper-targeted advertising that emerged on digital platforms over the past two decades
is now more productively understood as tuned advertising, a dynamic and unfolding process …

Computational Methods for Improving the Observability of Platform-Based Advertising

D Angus, L Hayden, AK Obeid, XY Tan… - Journal of …, 2024 - Taylor & Francis
The advertising ecosystem has been progressively reshaped by computational advertising
models facilitated and controlled by digital media platforms. Meta and Alphabet, two of the …

The Impact of Short Video Live Broadcast on the Sales of Sports Machinery and Equipment

C Huang, L Chen - International Journal of e-Collaboration (IJeC), 2024 - igi-global.com
This paper proposes a neural network model based on deep learning, which can better
analyze the impact of short video live broadcast on sports machinery and equipment. Firstly …