Private label market shares are continuously increasing all around the world challenging
manufacturer brands in different product categories. While investments in quality, design …

Purpose The purpose of this study is to examine the effectiveness of in-store private label
marketing to impact the attitude of consumers towards private label brands (PLBs) by …

The purpose of the present research is to explore the effect of brand image on brand loyalty
and brand commitment to national and private label brands. Data was collected through a …

Purpose This paper aims to investigate price and objective-quality in durable product
categories containing national and private-label (PL) brands. Design/methodology/approach …

Retailers frequently place private labels (PLs) next to the top-moving sales national brands
(NBs) and utilize comparative pricing that is related to the national brands. There is thus …

Long tail theory, the notion that the future of retailing could involve shifting product
assortments to offer more product variety to precisely serve the unique needs of individual …

Purpose This study aims to examine the moderating role of private label product type
(organic vs non-organic) on the relationships between trust transfer, price fairness …

Our study aimed to analyze consumer behavior and perception towards private labels (PLs)
in Tenerife as an autonomous community during COVID-19, with special attention given to …

Purpose The growing demand for sustainable consumption motivates retailers to consider
including organic private label products in private label assortments to attract and serve …

The main aim of this study was to determine how chains of modern international retailers
can achieve a competitive advantage (CA) by introducing private labels (PLs) in the organic …