The advancement of artificial intelligence (AI) technology and its applications has drastically
transformed consumer behavior (CB). As consumers interact with these applications on …

The launch of ChatGPT in 2022 garnered global attention, marking a significant milestone in
the Generative Artificial Intelligence (GAI) field. While GAI has been in effect for the past …

Artificial intelligence (AI) has become a disruptive force that has revolutionized industries
and changed business practices. The integration of AI has brought numerous benefits to …

This conceptual paper challenges the notion that the enhanced data security of blockchain
results in superior privacy. Blockchain's fundamental characteristics-immutability …

While artificial intelligence's (AI) promise for fake online review detection has been
investigated, other questions have emerged with ChatGPT's introduction, a generative AI …

Abstract Generative Artificial Intelligence (GenAI) is one of the popular AI technologies which
can produce multiple kinds of contents including music, text, image, as well as synthetic …

Abstract Generative Artificial Intelligence (GAI) is witnessing a lot of adoption across
industries, but literature is yet to fully document the nuances of these applications. We …

Purpose Synthetic advertising, which involves creating or modifying ads through artificial
intelligence (AI) technology, has recently transformed the field of media and advertising …

Artificial intelligence (AI) offers digital tools that advertisers can use to create ads and
automate various advertising processes. It has reorganized and upgraded traditional …

While artificial intelligence technology advances have enabled rapid changes in AI
generated content (AIGC) in advertising, little is known about consumer attitudes to AI …