This paper aims to perform a comprehensive analysis, mapping the main areas of the
endorser marketing literature of the last ten years and offering a classification of the subject …

Objective: The study aims to investigate how the source credibility (SC), the parasocial
relationship (PR) and the use of social media (USM) are related to the intention to buy hotel …

Objetivo: O estudo objetivou averiguar como a credibilidade da fonte (CF), a relação
parassocial (RP) e o uso das mídias sociais (UMS) relacionam-se com a intenção de …

Introduction: Advertisers use endorsers due to their potential in terms of persuasion and
message effectiveness. The objective of this work is to analyze health-related claims in food …

Celebrity endorsement is one of the most popular and effective strategies in advertising.
Celebrities are perceived as attractive and having both likable qualities and influential …

Introducción: Los anunciantes utilizan testimoniales debido a su potencial en términos de
persuasión y eficacia del mensaje. El objetivo de este trabajo es analizar las declaraciones …

This study was conducted to evaluate: 1) changes in the proportion of men and women with
and without obesity engaging in different weight loss methods over time; and 2) sex and …