The 6th edition of Principles of Marketing makes the road to learning and teaching marketing
more effective, easier and more enjoyable than ever. Today's marketing is about creating …

Purpose–In the growing field of electronic commerce there are various influences that can
lead to online purchase decisions. An understanding of these influences can lead to greater …

In the consumer behaviour literature several perspectives on consumer decision making
have been considered, including the 'value perspective', the 'information processing …

Nowadays when internet marketing is on the wave, marketing experts recognize the
importance of content; content marketing becomes a new field in marketing research. This …

The purpose of the current research is to understand the influence of vendor cues like brand
reputation. Brand familiarity and offline presence on trust and attitude of online shoppers …

Abstract Customer Relationship Management (CRM) is increasingly found at the top of
corporate agendas. Online companies in particular are embracing CRM as a major element …

A che punto è lo sviluppo della" intelligenza informatica" nella pubblica amministrazione
italiana? Rispondere compiutamente a questa domanda richiederebbe uno spazio molto …

Empirical findings are presented in this paper concerning the competitiveness of specialty
food stores when competing with supermarkets. Taking both a specialty food store-oriented …

The evolution of marketing concepts in recent years has made possible the use of various
contents that are perceptible, comprehensible, and appreciable by customers. Such …

Razvoj i upravljanje specijaliziranom turističkom ponudom tek se posljednjih godina našlo u
fokusu znanstvenih razmatranja (Prorok et al. 2019). Turistička potražnja se značajno …