Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model
With the rising popularity of immersive virtual reality (iVR) technologies, retailers are
increasingly seeking innovative ways to create unique digital shopping experiences for their …
increasingly seeking innovative ways to create unique digital shopping experiences for their …
E-commerce Strategies in the Digital Age Enhancing Customer Experience and Market Reach
Thepaper highlights the pressing demand for E-commerce innovation, outlining flaws in
existing systems and emphasizing the necessary development to match modern consumer …
existing systems and emphasizing the necessary development to match modern consumer …