Purpose This paper entails a reflection on medical tourism services and guest experiences.
The purpose of this paper is to analyze how relationship marketing relates to other relevant …

The study examines the interrelationships between selected relationship marketing
constructs, namely customer satisfaction, trust, perceived value and commitment, and their …

Social media (SM) constitutes a valuable source of market intelligence, characterised by
great ease and efficiency of interactions between networked partners, and by facilitation of …

Purpose The intention-behavior gap that occurs when one's actions do not align with their
intentions has been the topic of interest of many researchers. However, the effects of the …

Purpose This editorial introduces a special issue of the Journal of Services Marketing,
dedicated to papers discussing the effect of the physical context on customer experience …

Abstract The study of Relationship Marketing (RM) has led to improved understanding and
management of customer relationships. However, it has suffered recent criticism for firm …

Depuis quelques années le monde académique comme les praticiens montrent un intérêt
grandissant pour le concept de proximité. Face à une littérature croissante mais confuse en …

Purpose: Drawing on marketing and recruitment theory, we examined the relationships
between employer branding and employer attractiveness as seen by currently employed …

Purpose This study aims to reveal the mediating role of patient satisfaction on the impact of
relationship marketing on hospital loyalty. Design/methodology/approach The scale …

Purpose This study aims to examine users' affective relationships with smart voice assistants
(SVAs) and aims to analyze how these relationships explain user engagement behaviors …