The role of relationship marketing in behavioural intentions of medical tourism services and guest experiences
BM Sousa, GM Alves - Journal of Hospitality and Tourism Insights, 2019 - emerald.com
Purpose This paper entails a reflection on medical tourism services and guest experiences.
The purpose of this paper is to analyze how relationship marketing relates to other relevant …
The purpose of this paper is to analyze how relationship marketing relates to other relevant …
The interrelationships between relationship marketing constructs and customer engagement dimensions
E Van Tonder, DJ Petzer - The service industries journal, 2018 - Taylor & Francis
The study examines the interrelationships between selected relationship marketing
constructs, namely customer satisfaction, trust, perceived value and commitment, and their …
constructs, namely customer satisfaction, trust, perceived value and commitment, and their …
Managing relationships on social media in business-to-business organisations
Social media (SM) constitutes a valuable source of market intelligence, characterised by
great ease and efficiency of interactions between networked partners, and by facilitation of …
great ease and efficiency of interactions between networked partners, and by facilitation of …
Measuring the intention-behavior gap in service failure and recovery: the moderating roles of failure severity and service recovery satisfaction
Purpose The intention-behavior gap that occurs when one's actions do not align with their
intentions has been the topic of interest of many researchers. However, the effects of the …
intentions has been the topic of interest of many researchers. However, the effects of the …
Guest editorial: investigating the effect of the physical context on customer experience
HL Bruce, E Krolikowska, T Rooney - Journal of Services Marketing, 2023 - emerald.com
Purpose This editorial introduces a special issue of the Journal of Services Marketing,
dedicated to papers discussing the effect of the physical context on customer experience …
dedicated to papers discussing the effect of the physical context on customer experience …
Rethinking relationship marketing as consumer led and technology driven: propositions for research and practice
T Rooney, E Krolikowska, HL Bruce - Journal of Relationship …, 2021 - Taylor & Francis
Abstract The study of Relationship Marketing (RM) has led to improved understanding and
management of customer relationships. However, it has suffered recent criticism for firm …
management of customer relationships. However, it has suffered recent criticism for firm …
La proximité en marketing: proposition d'un cadre intégrateur et agenda de recherche
F Lenglet, R Mencarelli - Recherche et Applications en …, 2020 - journals.sagepub.com
Depuis quelques années le monde académique comme les praticiens montrent un intérêt
grandissant pour le concept de proximité. Face à une littérature croissante mais confuse en …
grandissant pour le concept de proximité. Face à une littérature croissante mais confuse en …
Employer branding and organizational attractiveness: current employees' perspective
M Kalinska-Kula, I Staniec - 2021 - um.edu.mt
Purpose: Drawing on marketing and recruitment theory, we examined the relationships
between employer branding and employer attractiveness as seen by currently employed …
between employer branding and employer attractiveness as seen by currently employed …
Effect of relationship marketing on hospital loyalty: the mediating role of patient satisfaction
Purpose This study aims to reveal the mediating role of patient satisfaction on the impact of
relationship marketing on hospital loyalty. Design/methodology/approach The scale …
relationship marketing on hospital loyalty. Design/methodology/approach The scale …
Relational cohesion between users and smart voice assistants
B Hernandez-Ortega, J Aldas-Manzano… - Journal of Services …, 2022 - emerald.com
Purpose This study aims to examine users' affective relationships with smart voice assistants
(SVAs) and aims to analyze how these relationships explain user engagement behaviors …
(SVAs) and aims to analyze how these relationships explain user engagement behaviors …