Hybrid, plug-in hybrid and electric vehicles (HEVs, PHEVs, and EVs) are emerging
automotive products that have the capability to increase vehicle fuel economy, but at an …

Diffusion processes of new products and services have become increasingly complex and
multifaceted in recent years. Consumers today are exposed to a wide range of influences …

In the last decades, our discipline has made tremendous progress in addressing scientific
and managerial marketing problems. However, our knowledge of marketing phenomena …

Economic theory provides a unique vantage point from which to examine issues with respect
to emerging technologies, where standards and adoption, business process changes and …

Standard diffusion models capture social contagion only coarsely and do not allow one to
operationalize different contagion mechanisms. Moreover, there is increasing skepticism …

Sales takeoff is vitally important for the management of new products. Limited prior research
on this phenomenon covers only the United States. This study addresses the following …

Warangal District, Andhra Pradesh, India, is a key cotton-growing area in one of the most
closely watched arenas of the global struggle over genetically modified crops. In 2005 …

As firms jockey to position themselves in emerging markets, firms need to evaluate the
relative attractiveness of market expansion in different countries. Since the attractiveness of …

Globally successful innovations have commonly been preferred first in one country or region
before being adopted internationally. Countries that first adopt an internally successful …

What factors have promoted and retarded the spread of the Internet globally? The Internet is
one example of the diffusion of technology. Much as other technologies, the Internet has …