It is frequently assumed that people spontaneously evaluate any incoming stimulus as
pleasant or unpleasant, liked or disliked, good or bad. This evaluative reaction is sometimes …

In The Navigation of Feeling: A Framework for the History of Emotions, William M. Reddy
offers a theory of emotions which both critiques and expands upon recent research in the …

A new edition of Wegner's classic and controversial work, arguing that conscious will simply
reminds of us the authorship of our actions. Do we consciously cause our actions, or do they …

In 4 experiments, undergraduate Ss classified visually presented target words as pleasant–
unpleasant words or male–female first names. Prime words were similar (congruent) or …

Introduces a linear regression method for investigating unconscious cognition. For words
that were obscured by simultaneous dichoptic masking, indirect effects (semantic priming) …

In unconscious semantic priming, an unidentifiable visually masked word (the prime)
facilitates semantic classification of a following visible related word (the target). Three …

Semantic priming by visually masked, unidentifiable (“subliminal”) words occurs robustly
when the words appearing as masked primes have been classified earlier in practice as …

Objectives: Event-related potentials (ERPs) elicited by subthreshold visual stimuli were
recorded directly from human frontal and temporal lobe structures to study unconscious …

We investigated implicit versus explicit activation of the sexual system using a priming
paradigm in which sexual slides were preceded by either sexual or neutral primes. In the …

Nota de los autores: La información presentada en este libro solamente tiene propósitos
didácticos y científicos. Los ejemplos mostrados solamente ilustran las aplicaciones …