Understanding Trust in Online Reviews-Research in Progress

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[PDF][PDF] Linguistic Predictors of Trust in Online Reviews: Empathy, Analytic Thought, and Doubt

BCA Bakx - 2020 - arno.uvt.nl
Using a randomly drawn sample of Yelp reviews,(N= 7548), this study tested four
hypotheses regarding trust in reviews. Trust was operationalized as the amount useful votes …
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