This study aimed to investigate the factors affecting on the purchase intention of Bono brand
tile customers. In this study, a researcher-made questionnaire with 25 questions was used …

La estrategia de ebranding en este entorno consigue la fidelización del usuario. Este
trabajo analiza los antecedentes y consecuencias de la actitud e intención de uso de redes …

─ Abstract─ Wearable activity-tracking devices such as pedometers, fitness bands and
watches, heart-rate monitoring chest straps and armbands, various types of activity-sensing …

This paper investigates the effects of the type of appeal (emotional vs. rational) on the
persuasiveness of social media messages related to products, services and brands …

The focus of this study was to analyze the factors direct impact on purchase intention of
smartphone’ s users in Batam. Sample was taken from 400 smartphone’ s user most …

Saat ini setengah dari populasi dunia menggunakan berbagai platform media sosial,
sehingga media sosial menjadi sumber kegiatan komersial. Penelitian ini bertujuan untuk …

Dewasa ini, semakin banyak masyarakat yang menyadari eksistensi produk halal, terutama
di kalangan konsumen Muslim. Produk halal semakin diminati mulai dari makanan, produk …

The paper examines the effect of negative publicity on brand attitude, brand image, and
purchase intention in the context of Luxury Brand in Indonesia by seeing the influence of …

Every business certainly strives to remain competitive and sustainable in an increasingly
competitive global market. There is no exception for other industries including the global …

This study, based on the Theory of Planned Behavior (TPB) and the Generation Cohort
Theory, attempts to examine the degree of relationship between Perceived corporate social …