Assessment of influencing factors on consumer behavior using the AHP model

M Šostar, V Ristanović - Sustainability, 2023 - mdpi.com
The influence of numerous factors determines and changes the daily behavior of
consumers. This paper aims to estimate and rank the weight of cultural, social, personal, and …

Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image

T Rastogi, B Agarwal, G Gopal - Journal of Cleaner Production, 2024 - Elsevier
As the world struggles to cope with the pressing matters of global warming, rising
temperature, and environmental degradation, the need for sustainable practices has …

Sustainability of digital marketing strategies for driving consumer behaviour in the domestic tourism industry

M Chamboko-Mpotaringa… - Studia Periegetica, 2023 - journals.wsb.poznan.pl
W artykule przedstawiono badanie mające na celu ocenę skuteczności i długoterminowej
użyteczności strategii marketingu cyfrowego do kształtowania zachowań konsumentów na …

Corporate sustainability and customer loyalty: The role of firm's green image

MF Frempong, Y Mu, SS Adu-Yeboah… - Journal of Psychology …, 2022 - Taylor & Francis
We aimed to investigate the influence of corporate sustainability on customer loyalty.
Participants were 790 customers from mobile telecommunication, retail banking, and the …

[PDF][PDF] Assessment of Influencing Factors on Consumer Behavior Using the AHP Model. Sustainability 2023, 15, 10341

M Šostar, V Ristanovic - 2023 - academia.edu
The influence of numerous factors determines and changes the daily behavior of
consumers. This paper aims to estimate and rank the weight of cultural, social, personal, and …

Impact of brand design on consumer perception and decision making

D Bhowmick - International Journal of Business Forecasting …, 2022 - inderscienceonline.com
The research focuses on understanding the purpose of branding and ways to do it effectively
to improve influence over the consumer. The perception built in the consumer's mind triggers …

THE GENERATIONAL OF AGEING IN PLACE DECISION-MAKING PREFERENCES IN MALAYSIA

H Ismail, RA Rashid, NHA Halil, FM Halil… - PLANNING …, 2024 - planningmalaysia.org
Housing fulfils a person's physical, psychological, social, and economic needs. Housing
choices are made by maximizing satisfaction with the home by focusing on various factors …

Sociodemographic Determinants of Expenditure on Soft Drinks among Households in Malaysia

SH Sa'adun, YK Cheah, MFM Salleh - International Journal of …, 2024 - ijibs.utm.my
High consumption of soft drinks can lead to various chronic diseases, most notably, diabetes
and heart disease. The objective of the present study is to examine sociodemographic …

Customer Perspective on a Curated Gift-Box Service: A Study in Sikkim, India

SK Saha, S Pradhan, A Jha - … on the Transition Toward Green and …, 2023 - igi-global.com
Due to the proliferation of choices and brands, accessibility to information, and new
communication mediums, consumer behavior, particularly decision-making processes, has …

[PDF][PDF] Inbound marketing y comportamiento del consumidor de la Feria Emprendedora Mall Aventura, Chiclayo, 2022

ÁC Urribarri, KJC Vera, KB Chávez… - … . Revista digital de …, 2023 - redalyc.org
La presente investigación tuvo como objetivo general determinar la relación del Inbound
marketing en el comportamiento del consumidor de las empresas de la Feria …