Assessment of influencing factors on consumer behavior using the AHP model
M Šostar, V Ristanović - Sustainability, 2023 - mdpi.com
The influence of numerous factors determines and changes the daily behavior of
consumers. This paper aims to estimate and rank the weight of cultural, social, personal, and …
consumers. This paper aims to estimate and rank the weight of cultural, social, personal, and …
Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image
As the world struggles to cope with the pressing matters of global warming, rising
temperature, and environmental degradation, the need for sustainable practices has …
temperature, and environmental degradation, the need for sustainable practices has …
Sustainability of digital marketing strategies for driving consumer behaviour in the domestic tourism industry
M Chamboko-Mpotaringa… - Studia Periegetica, 2023 - journals.wsb.poznan.pl
W artykule przedstawiono badanie mające na celu ocenę skuteczności i długoterminowej
użyteczności strategii marketingu cyfrowego do kształtowania zachowań konsumentów na …
użyteczności strategii marketingu cyfrowego do kształtowania zachowań konsumentów na …
Corporate sustainability and customer loyalty: The role of firm's green image
MF Frempong, Y Mu, SS Adu-Yeboah… - Journal of Psychology …, 2022 - Taylor & Francis
We aimed to investigate the influence of corporate sustainability on customer loyalty.
Participants were 790 customers from mobile telecommunication, retail banking, and the …
Participants were 790 customers from mobile telecommunication, retail banking, and the …
[PDF][PDF] Assessment of Influencing Factors on Consumer Behavior Using the AHP Model. Sustainability 2023, 15, 10341
M Šostar, V Ristanovic - 2023 - academia.edu
The influence of numerous factors determines and changes the daily behavior of
consumers. This paper aims to estimate and rank the weight of cultural, social, personal, and …
consumers. This paper aims to estimate and rank the weight of cultural, social, personal, and …
Impact of brand design on consumer perception and decision making
D Bhowmick - International Journal of Business Forecasting …, 2022 - inderscienceonline.com
The research focuses on understanding the purpose of branding and ways to do it effectively
to improve influence over the consumer. The perception built in the consumer's mind triggers …
to improve influence over the consumer. The perception built in the consumer's mind triggers …
THE GENERATIONAL OF AGEING IN PLACE DECISION-MAKING PREFERENCES IN MALAYSIA
Housing fulfils a person's physical, psychological, social, and economic needs. Housing
choices are made by maximizing satisfaction with the home by focusing on various factors …
choices are made by maximizing satisfaction with the home by focusing on various factors …
Sociodemographic Determinants of Expenditure on Soft Drinks among Households in Malaysia
SH Sa'adun, YK Cheah, MFM Salleh - International Journal of …, 2024 - ijibs.utm.my
High consumption of soft drinks can lead to various chronic diseases, most notably, diabetes
and heart disease. The objective of the present study is to examine sociodemographic …
and heart disease. The objective of the present study is to examine sociodemographic …
Customer Perspective on a Curated Gift-Box Service: A Study in Sikkim, India
Due to the proliferation of choices and brands, accessibility to information, and new
communication mediums, consumer behavior, particularly decision-making processes, has …
communication mediums, consumer behavior, particularly decision-making processes, has …
[PDF][PDF] Inbound marketing y comportamiento del consumidor de la Feria Emprendedora Mall Aventura, Chiclayo, 2022
ÁC Urribarri, KJC Vera, KB Chávez… - … . Revista digital de …, 2023 - redalyc.org
La presente investigación tuvo como objetivo general determinar la relación del Inbound
marketing en el comportamiento del consumidor de las empresas de la Feria …
marketing en el comportamiento del consumidor de las empresas de la Feria …