The results from a large survey (N= 2010) show that the positive effects of the congruity
between brand values and consumers' ongoing value priorities on a variety of consumers' …

Purpose Tour guides play a significant role in sustainable tourism development as leaders,
mediators, resource managers and promoters of economic prosperity. This paper aims to …

Purpose This study aims to identify how perceived destination social responsibility (DSR)
drives destination brand loyalty through a jointly and independently mediated mechanism of …

In the new media era, although the short-form video has become an essential tool for
destination brand marketing, few empirical studies have concentrated on how to use it to …

Purpose This study developed an extended model of self-congruity by integrating
destination image, destination personality, self-congruity, revisit intention and gender …

The relationships among social media communication, brand equity and satisfaction in a
tourism destination: the case of Danang city, Vietnam | Emerald Insight Books and journals …

Purpose This paper investigates the interrelationships of destination social responsibility
(DSR), emotional attachment, self-congruity, experiential satisfaction and environmentally …

Purpose This study aims to explore the role of local community in tourism co-creation.
Despite the importance of internal stakeholders, there is a dearth of research on the process …

Purpose This study aims to explore demographic market segments' effect on the
relationships between memorable tourism experiences (MTEs), perceived value dimensions …

This article proposes and tests a conceptual model to investigate a new mechanism among
destination gender, stereotypes, destination attitudes, and destination revisit intention …