Purpose This article aims to propose guidelines to develop moderation hypotheses, assess
moderators using the multigroup analysis and interaction effect approaches and interpret the …

A moderator variable can be visualized as a third variable that changes the relationship
between the independent variable and the dependent variable. It is usually called a …

Marketing researchers are increasingly taking advantage of the instrumental variable (IV)-
free Gaussian copula approach. They use this method to identify and correct endogeneity …

What are the effects of a brand's owned social media? This meta-analysis examines the
impact of owned social media on social media engagement and sales. Whereas the findings …

For scientific discoveries to be valid—whether in theory or empirically—a phenomenon must
be accurately described: The scientist must use appropriate counterfactuals and eliminate …

Research summary: U‐and inverted U‐shaped relationships are increasingly explored in
strategy research, with 11 percent of all articles published in S trategic M anagement J …

Research Summary: In multivariate regression analyses of correlated variables, we
sometimes observe pairs of estimated beta coefficients large in absolute magnitude and …

Extant research has established that environmental sustainability orientation (ESO) has a
positive influence on performance outcomes. Nevertheless, several contingencies tend to …

Increasing regulatory obligations to adapt and execute environmentally friendly operations
make it critical for businesses to pursue strategies that can strengthen their competitive edge …

When estimating moderating effects in partial least squares structural equation modeling
(PLS-SEM), researchers can choose from a variety of approaches to model the influence of …