Mediated messages flood our daily lives, through virtually endless choices of media
channels, genres, and content. However, selectivity determines what media messages we …

A primary argument for the widespread production of media violence is that audiences want
to watch violent content. This assumption is examined in this meta-analytic review of existing …

Linking back to, the present approach conceptualizes and empirically examines viewers'
parasocial interaction experience with a TV performer. Causes and outcomes of parasocial …

Media effects researchers try to isolate elements of the communicator, channel, or message
that explain the impact messages have on receivers. One view of this process emanates …

The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …

Alles in einem Band: grundlegende Konzepte, theoretische Ansätze und empirische
Befunde der Medienwirkungsforschung. Die Autoren berücksichtigen dabei die …

Expanding and building on the measures included in the original 1994 volume,
Communication Research Measures II: A Sourcebook provides new measures in mass …

Despite its popularity in mass media effects research, the concept of media enjoyment has
yet to be clearly explicated or theoretically integrated into media effects theories. In this …

Since the middle of the 20th century, many communication scholars have adopted an
alternative perspective to address communication processes from the vantage point of the …

In his seminal work The Effects of Mass Communication, Klapper (1960) reviewed decades
of research on mass communication to conclude that fi rst, the mass media appear to have …