The impact of artificial intelligence in marketing on the performance of business organizations: evidence from SMEs in an emerging economy
K Abrokwah-Larbi, Y Awuku-Larbi - Journal of Entrepreneurship in …, 2024 - emerald.com
Purpose This study aims to empirically investigate the relationship between artificial
intelligence (AI) in marketing (AIM) and business performance from the resource-based view …
intelligence (AI) in marketing (AIM) and business performance from the resource-based view …
The nexus between CRM and competitive advantage: The mediating role of customer loyalty
Purpose The purpose of this study is to examine the impact of customer relationship
management (CRM) components on competitive advantage through customer loyalty in the …
management (CRM) components on competitive advantage through customer loyalty in the …
The nexus between CRM and behavioural loyalty in hotel sector: the mediating role of relationship quality (trust and satisfaction)
RA Karim, MK Rabiul, S Tahrin… - … Knowledge, Memory and …, 2024 - emerald.com
Purpose This study aims to examine how hotel customer relationship management (CRM)
practices affect tourist behavioural loyalty. This study also investigates the relationship …
practices affect tourist behavioural loyalty. This study also investigates the relationship …
The effect of entrepreneurial orientation and dynamic capability on business performance in creative industry: Mediating role of innovativeness product advantage
AT Ratnawati, S Darmanto - Global Business & Finance Review …, 2023 - econstor.eu
Purpose: This study aims to analyze the effect of entrepreneurial orientation and dynamic
capabilities on the innovativeness product advantage, the influence of entrepreneurial …
capabilities on the innovativeness product advantage, the influence of entrepreneurial …
The mediating role of sustainable dynamic capabilities in the effect of social customer relationship management on sustainable competitive advantage: a study on …
SA Alenazi, TM Alanazi - Sustainability, 2023 - mdpi.com
This study aims at investigating the mediating role of sustainable dynamic capabilities in the
effect of social customer relationship management on sustainable competitive advantage …
effect of social customer relationship management on sustainable competitive advantage …
Linking resource bundling and logistics capability with performance: study on 3PL providers in India
Purpose This study examines the effect of human and technological resource bundling on
the financial and non-financial performance of third-party logistics (3PL) firms in India …
the financial and non-financial performance of third-party logistics (3PL) firms in India …
[PDF][PDF] Implication of internet of things (IoT) on organisational performance for SMEs in emerging economies: a systematic review
G Muridzi - Technology audit and production reserves, 2023 - zbw.eu
The object of this research is the implementation of Internet of Things (IoT) and its effect on
organizational performance for Small and Medium Enterprises (SMEs) in emerging …
organizational performance for Small and Medium Enterprises (SMEs) in emerging …
[PDF][PDF] Intellectual capital and corporate governance affect organizational performance through competitive advantage: Evidence from Indonesia
RMB Gunawan, W Widodo - Calitatea, 2022 - researchgate.net
Since the Covid-19 pandemic, the business organizations' performance has experienced
great shocks, including Indonesian banking. This study aimed to investigate Indonesia's …
great shocks, including Indonesian banking. This study aimed to investigate Indonesia's …
Nexus between customer relationship management dimensions, customer involvement and customer retention: a mediation analysis in Ghana's hotel industry
RK Opoku, GKQ Agyapong, A Alhassan - Journal of Hospitality and …, 2024 - emerald.com
Purpose This research investigates the role of customer involvement (CINV) in customer
relationship management (CRM) dimensions and customer retention (CR) in Ghana's hotel …
relationship management (CRM) dimensions and customer retention (CR) in Ghana's hotel …
Untangling the nexus between supplier relationship management and competitive advantage: insights on the role of procurement performance and supply chain …
Purpose The study examines the intricate interplay between supplier relationship
management (SRM), procurement performance, supply chain responsiveness (SCR) and …
management (SRM), procurement performance, supply chain responsiveness (SCR) and …