The new technological advances achieved during the last decade allowed the scientific
community to investigate and employ neurophysiological measures not only for research …

Attitudes have been a central topic in social psychology from its early beginnings. But what
exactly are attitudes, where do they come from, and how can they be modified? The overall …

The implicit association test (IAT) is widely used in psychology. Unfortunately, the IAT cannot
be run within online surveys, requiring researchers who conduct online surveys to rely on …

This review of 122 research reports (184 independent samples, 14,900 subjects) found
average r=. 274 for prediction of behavioral, judgment, and physiological measures by …

The application of neuroscience to marketing, and in particular to the consumer psychology
of brands, has gained popularity over the past decade in the academic and the corporate …

Though human beings embody a unique ability for planned behavior, they also often act
impulsively. This insight may be important for the study of self-control situations in which …

Background The idea that behaviour can be influenced at population level by altering the
environments within which people make choices (choice architecture) has gained traction in …

The aim of this research is to examine whether socio-demographics, implicit and explicit
attitudes towards the environment predict sustainable consumer behaviour, measured using …

How do people think about the world? How do individuals make sense of their complex
social environment? What are the underlying mechanisms that determine our understanding …

Recent theories in social psychology suggest that explicitly measured attitudes are
particularly valuable for the prediction of deliberate, controlled behaviour. In contrast …